Embracing a “Glocal” Approach

This article was first published in the Q2 issue of Elevator World India Magazine

In this Readers’ Platform, your author talks about elevating excellence through collaboration

by Subramania Bharathiyar

In today’s interconnected world, the concept of globalization has become ubiquitous, permeating nearly every aspect of business and industry. However, as we navigate the complexities of a global marketplace, it has become increasingly clear that a one-size-fits-all approach is no longer sufficient. Instead, successful organizations are embracing a “glocal” approach — one that combines the best of global reach with local expertise to drive innovation and excellence.

As the elevator product manager at Inovance Technology, I have witnessed firsthand the transformative power of adopting a glocal, global local mindset — one that seamlessly integrates global expertise with local insights to drive innovation and deliver superior solutions. Our industry is inherently global, with projects spanning continents and cultures. Yet, we recognize that to truly excel, we must also understand and cater to the unique needs and preferences of local markets.

At Inovance Technology, we pride ourselves on being at the forefront of elevator technology, consistently pushing the boundaries of what’s possible. However, we understand that true innovation cannot thrive in isolation. That’s why

we’ve embraced the concept of glocal collaboration, leveraging the inherent strengths of each to ensure the best possible outcomes for our customers and partners worldwide.

A Glocal Balance

At its core, a glocal approach is about striking the right balance between global standardization and local customization. It’s about harnessing the collective wisdom of diverse perspectives to deliver solutions that are not only cutting edge, but also

deeply resonant within the communities we serve. In the context of elevator technology, this means leveraging our global resources and expertise to develop state-of-the-art products while working closely with local partners to ensure seamless integration and customization.

Global Expertise

Central to our glocal approach is our commitment to harnessing global expertise. With a diverse team of experts spanning continents, we’re able to tap into a wealth of knowledge and insights from different cultures and backgrounds. This global perspective not only fuels creativity and innovation, but also enables us to anticipate and adapt to changing market dynamics with agility. Whether it’s optimizing elevator performance in high-rise buildings or enhancing user experience through intuitive design, collaboration across borders allows us to push the boundaries of what’s possible.

Global and Local Aspects

But global expertise alone is not enough. That’s where the local aspect of our approach comes into play. We recognize that every market is unique, with its own set of challenges, preferences and regulations. By collaborating closely with local partners and stakeholders, we’re able to gain invaluable insights into the specific needs and nuances of each market, allowing us to tailor our solutions accordingly.

We recognize that every market is unique, with its own set of challenges, preferences and regulations.

Customer-Centric Glocal R&D

The key strength of Inovance Technology’s glocal approach is its ability to drive customer-centric innovation. Inovance Technology dedicates significant resources to R&D, fostering a continuous flow of cutting edge products. Inovance’s R&D units in Chennai; Milan, Italy; and Shenzhen, China, collaborate and engage in co-development initiatives. This strategy, coined as co-development, ensures optimal utilization of technology, expertise and solutions across the organization, tailored to meet the diverse demands of local markets. By understanding the unique requirements of local markets, we’re able to develop solutions that not only meet — but exceed — customer expectations. Whether it’s optimizing elevator performance for high-traffic urban environments or incorporating cultural elements into design aesthetics, our glocal collaboration ensures that our products resonate deeply with end-users. Inovance Technology’s commitment to R&D transcends current needs and embraces future challenges and local environmental considerations. With a pivotal emphasis on safety, we believe we stand as the epitome of reliability in elevator solutions. With more than 20% of its global workforce dedicated to R&D, Inovance exemplifies its unwavering commitment to innovation.

The Reliable Engagement

Moreover, our glocal approach enables us to build strong, enduring relationships with local communities. By demonstrating a genuine commitment to understanding and addressing their needs, we’re able to earn their trust and loyalty over time. This not only enhances customer satisfaction, but also creates a solid foundation for long-term success and growth in each market we serve.

The Challenges

Of course, implementing a glocal approach comes with its own set of challenges. It requires effective communication, collaboration and coordination across geographies and time zones. However, the benefits far outweigh the challenges. By leveraging the inherent strengths of each — global expertise and local insights— we’re able to drive innovation, deliver value and, ultimately, elevate the experience of our customers worldwide.

Final Thoughts

The future of business lies in collaboration —collaboration that transcends “borders and bridges” cultures. At Inovance Technology, we’re proud to embrace this ethos through our glocal approach, ensuring that we deliver the best of both worlds to our customers and partners around the globe. Together, we’re shaping the future of elevator technology, one innovative solution at a time.